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Eric D. Morton

Principal

Eric Morton has practiced business law and intellectual property law in North San Diego County since 1994. Eric previously worked on business law matters and litigation with Orange County firms before settling in the San Diego area.  Eric enjoys talking to business owners and helping them plan for the future. His approach is to ask questions, listen and anticipate possible sources of future conflict. By looking broadly at the expectations and personalities of business partners, he has helped many clients understand their obligations and achieve their business goals. When disputes occur, he has helped many other clients mitigate their losses.

As a political science student at the University of Arizona, Eric was accepted into an officer’s candidate program with the United States Marine Corps. After graduation, he earned his wings and flew CH-46 helicopters with the Third Marine Aircraft Wing. While stationed at MCAS Tustin, then Captain Morton enrolled in law school at Western State University. He graduated in the top 10% of his class at Western State and began practicing law in 1988.

Eric is a member of the Strategic Trusted Advisors Roundable (STAR) of San Diego.  He has been a volunteer advisor for the San Diego Small Business Development Center. He belongs to the Bar Association of North San Diego County, the San Diego County Bar Association, and the Intellectual Property and Business Law sections of the California State Bar.  He is also a past President of the Encinitas chapter of LeTip International and volunteers as a Constitution Day presenter in local schools.

A resident of Carlsbad for over 10 years--where he lives with his wife and two big dogs--when Eric is not at work, he plays Advanced Squad Leader, listens to jazz, reads, and pursues his passion for history.

Video Of Eric On Branding In The Digital Age